GENERAL ELECTION 2010

Swingometer
Paul Scrution the inventor of the three way target swingometer. It simulates voters moving from Labour to the Conservatives, or vice versa, or Labour to the Lib Dems, or vice versa, or from the Lib Dems to the Tories, or vice versa. It also simulates positions in which there is a general shift from one party to the other two, including where, for instance, a large number of people abandon Labour for the Conservatives and a smaller number for the Lib Dems. 

The effect of the swingometer is applied to each constituency independently, and different scenarios will cause different constituencies to change hands, potentially resulting in the same overall tallies of seats. 

The geographical map 
A standard representation of the election results but not forgetting about the huge amount of work that went into the geograpgical map, there is nothing automated about the map. Each boarder was drawn by hand and by Jenny Ridley. 
Like the schematic map is shows the constituency and party currently in power and as I mentioned before about the schematic map it has It's problems.The beauty of this map is that without any captions you can see quite clearly where your constituency is and the result. 

The Bar chart view
Sorted into the three main parties and like the schematic map has the option to use the swingometer to swing the marginal constituencies from one to another. 

 

The final version of this graphic was launched on the night of the election. It shows the results as they are now, but on the night they updated when the results came in.
The swingometer was substituted out for the party breakdown, seats and the pie current forecast and control status. 

THE SWINGOMETER / ELECTION NIGHT RESULTS